Low Life is an acronym for Lack Of Worries and Living In Fearless Efforts and the balloon symbolizes letting go. Founder Kj Myers had hit a low point in his life back in 2013, and that’s when this concept came to him. At first, it was only Low Life – Lack Of Worries which led him to understand that Lack Of Worries is the mentality. That was the first thing he needed to change. After mastering Lack Of Worries, the acronym for LIFE came to him, which is Living In Fearless Efforts, which led him to understand that Living In Fearless Efforts was the actions. Which follows after you master your mentality. After he mastered Living In Fearless Efforts, the red balloon came to him, red symbolizes love and the balloon symbolizes letting go. This lead Kj to understand that he needed to let go of anything that brought him to that low point and also needed to let go of anything that he couldn’t control. Ever since this lifestyle helped save and change his life, Kj Myers main mission has been to spread this lifestyle to any and everyone.